Successful hyper-personalisation requires the efficient administration of customer data, because the information held by your company is the key to one-to-one communication. It includes, for example, an analysis of customers’ purchasing history and recommendations, together with predictive analyses.
The basis for hyper-personalisation is provided by professional CRM systems and an analysis of variable data. A large number of personalisation options, linked to variable images, creates an offer which is precisely customised for its recipient. The latest digital print technology ensure high-quality 100% individualised print mailings, which ensure that your message actually hits the target.
Our IT specialists create a programme for each of our clients and the relevant individualisation requirements. Within a matter of seconds this programme uses the provided information, images and texts to create thousands of different print PDFs, which are then produced fully automatically in digital web or sheet printing.